Meaning and purpose:
Advertising: the activity or profession of producing the advertisement for commercial products or services. The purpose of advertising is to convince customers that a company's service or products are the best, enhancing the image of the company.
Cross-media:
Cross media marketing is a form of cross-promotion in which promotional companies surpassing traditional advertisement techniques and include extra appeals to the products they offer. I could be communicated by e-mails, letters, web pages or other recruiting sources.
From the figure below, I could see that Vogue does a lot of advertising, it helps them to promote their magazine, related products and increase their reputation and sales as well.
From the table below, I could see that Vogue is doing website advertisement which cost £1000. Vogue magazine also has a phone app and has over 611,000 people using it. Vogue has their own intagram, Facebook, Twitter, Tumblr, Youtube, Vine, Pinterest etc...On these websites, Vogue magazine updates fresh news, new photos of celebrities, fashion shows, designers and more...Sometimes they have advertising posters on streets.
Cross-media:
Cross media marketing is a form of cross-promotion in which promotional companies surpassing traditional advertisement techniques and include extra appeals to the products they offer. I could be communicated by e-mails, letters, web pages or other recruiting sources.
From the figure below, I could see that Vogue does a lot of advertising, it helps them to promote their magazine, related products and increase their reputation and sales as well.
From the table below, I could see that Vogue is doing website advertisement which cost £1000. Vogue magazine also has a phone app and has over 611,000 people using it. Vogue has their own intagram, Facebook, Twitter, Tumblr, Youtube, Vine, Pinterest etc...On these websites, Vogue magazine updates fresh news, new photos of celebrities, fashion shows, designers and more...Sometimes they have advertising posters on streets.
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