P3(a-d) Demographics of the target audience

Audience

The target audiences are people in the fashion industry, art industry and mostly aim for female. There is also Teen vogue which aims for teenagers. Men's Vogue for men.

Here are some stats that I've found:

AUDIENCES ( For print )

GENDER:

Female - 82%

Male - 18%
(The reason why male readers have only 18% is because Vogue's audience are targetted in women, also there is a separate magazine for men, Vogue me. The 18% might be men that involve in the fashion industry, fashion design students, or a partner of a female reader, etc...) 

AGE

16-24 years - 36%

25-34 years - 36%

35-44 years - 16%

45+ years - 12%

Higher education - 60%

Work - 70%

Business owners, managers, specialists, white-collars - 58%

High income and above average - 75%

68% of readers consider Vogue is an authoritative adviser in choosing jewellery and luxury goods 

67% enjoy looking at advertising in Vogue

64% trust advertising in Vogue

61% of readers bought goods advertised in Vogue

Thos table is from the Vogue media pack, the table shows total readership is 1,237,000 people, 89% of  the total readership is women reader 1,099,000 people, 11% are men readers, overall the average of the audiences of this magazine are 39 years old.

The table shows Vogue website page impressions is 48,321,931. Female has the most views on the website, it is about 95%, and the average age of people to view the website 28 years old. 

From these age figures, the type of people purchasing vogue has a stable job and income. Vogue is a women's fashion magazine, most of these customers might be interested in fashion and want a high quality of lifestyle.

In the graph above it displays the average age of all readers are 38.5, most of them have a high income and well educated.