Meaning and purpose:
Market Position: A market position is a ranking of a certain brand, product or company. In terms of it's sales volume relative to the sales volume of its competitors in the same market or industry.
Market Position: A market position is a ranking of a certain brand, product or company. In terms of it's sales volume relative to the sales volume of its competitors in the same market or industry.
Conde Nast is a magazine publishing company which started in 1909. 23 countries had published 130 type of magazines, in a year, there are a total of 3400000 magazines. In the world, Conde Nast has 8100 workers, attracting 95 million consumers across its industry-leading print, digital and video brands. Conde Nast goes in 13 new markets in 10 years between 1998 to 2007. Average annual start publication more than 8 type of magazines. Conde Nast's ranking is at the 5th in the magazine market. Conde Nast is a family business.
This table shows Market force ABC Market Sector Report from July to December in 2013. The table investigated by ABC illustrates the changes in the number of selling magazines of different companies like Glamour. Marie Claire and Elle in UK from July 2012 to December 2013. Glamour ranked first place with sells above 40 thousand magazines in total every 6 months. Although it remained the position as the leader for a long period but both its pop change and YOY change decreased. There was also a large gap between Glamour and Women&Home at about 6 thousand in amount. The reason why Glamour gained such as excellent score in the field of magazines might be directed customers to the youth age group.
This table shows Market force ABC Market Sector Report from July to December in 2013. The table investigated by ABC illustrates the changes in the number of selling magazines of different companies like Glamour. Marie Claire and Elle in UK from July 2012 to December 2013. Glamour ranked first place with sells above 40 thousand magazines in total every 6 months. Although it remained the position as the leader for a long period but both its pop change and YOY change decreased. There was also a large gap between Glamour and Women&Home at about 6 thousand in amount. The reason why Glamour gained such as excellent score in the field of magazines might be directed customers to the youth age group.
Women & Home which obtained the second place, selling amount at about 35 thousand, combined by ABC. Its percentage of pop change and YOY change were nearly to 0%.
Marie Claire which had a previous place sold 256,238 magazines in total from July to December in 2012, but in the next two continuous periods of 6 months, its selling score dropped to about 23 thousand. Besides, the percentages of both pop change and YOY change were in a negative percentage.
Vogue magazine had a higher sale in total, above 20 thousand, but in the market of UK, Vogue had less customers. Besides, Vogue remained its value of design, its pop change was 1.8% and YOY change was -2.9%.
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